Client | VF Jeanswear

Partnered with VF Jeanswear to develop a mix and match concept shop for the launch of their brand, Wrangler Home, in JCPenney stores. The strategy around this concept was to cross-merchandise throughout each Home category of the store. I designed an overall brand look using B/W nature images as the backdrop for the Wrangler Home tagline “Real. Comfortable. Home.” to stand out throughout the store. Each Home category was assigned it’s own color from an earth tone color palette for a cohesive look. This concept was represented through examples of in-store signage, packaging and print advertising.